Betting firm SportPesa has launched the ‘Dimba Itambe’ project in Murang’a County.The project will see grassroots football teams receive support in the form of football kits, administrative training, and the improvement of their playing grounds. The project  targets 43 clubs playing in the Murang’a County league before it is rolled out in other parts of the country.  
Speaking during the launch of the project, Sportspesa CEO, Captain Ronald Karauri said the project is meant to be a conduit of talent development in the country.

“Dimba Itambe is to ensure as many upcoming teams as possible get the support they need to create a talent pipeline for national league clubs, the national team and even international teams.”

Speaking during the launch of the event, FKF Muranga branch Chairman, Robert Macharia, lauded the launch of the project saying it would go a long way in developing football talent in the region.

“This support will create a level playing field for upcoming clubs so they can realize their potential and grow in the sport. There is a lot of talent in the grassroots but teams have been struggling to sustain themselves and keep dreams of players alive.”

The support from SportPesa will cover the three zones in the County league of ladies’ teams playing in the region.

“We have been training barefoot and sometimes while wearing dresses because we have absolutely no kits and boots. I am very grateful that SportPesa has remembered women’s football,” said Sandra Njoki, captain of one of the ladies’ teams.

This support is part of the brand’s effort to cement its support of sports in the country by recognizing grassroots football.

By Ariel Okall