Absa Bank Kenya has kicked off a campaign to plant over 3000 fruit trees in several primary schools across the country through the Birdies For Good initiative.
The initative comes at the backdrop of the just concluded Magical Kenya Open that’s saw a total of 1524 birdies registered in the global competition.
The initiative was part of the bank’s commitment to plant and nurture two fruit trees for every birdie made during this year’s tournament, held at the Muthaiga Golf Club.
Absa’s Birdies for Good initiative is part of the company’s larger commitment to plant 10 million trees over the next five years.
The bank’s Head of Sustainability, Jane Waiyaki reiterated the brand’s commitment to protect the environment.
 “We are glad that our Pros brought their A-game in support of our environmental conservation and food security campaign. As a Force for Good organisation, we are always looking for new ways to innovate, such as using the power of sports to scale our sustainability programmes and make a positive impact in the communities we work in and the environment.”
Last year during the inaugural Birdies for Good campaign, the bank, in collaboration with the European Tour, raised close to KES8 million from 1881 birdies scored during the 52nd edition of the Magical Kenya Open and the Kenya Savannah Classic. The funds were used to support long-term community-based initiatives in Laikipia, Samburu, and Isiolo that address a variety of community challenges such as period poverty, desertification, and insufficient girl-child education.

By Ariel Okall