Kenya Breweries Limited (KBL), through its beer brand White Cap Lager, will be the official Responsible Drinking partner for the 2022 Inaugural Lioness Rally.The rally which will be the first all-female rally event in Kenya will be flagged off at the Moi International Sports Centre Kasarani.
This announcement comes at the backdrop of White Cap’s participation as the official responsible drinking partner of the 2022 season of the Kenya National Rally Championship and the East African Classic Safari Rally that was held in February.
Speaking about the upcoming event The Rally Founder Christofferson said the initiative was meant to support the involvement of more women in the sport
“The Lioness Rally club is a platform that is trying to break the existing bias of rally being a male-dominated sport. It is our firm belief, as the Lioness Rally Club, that this weekend’s event is a step in the right direction to expand the sport to accommodate all genders.”
Speaking on the sponsorship Whitecap Marketing Manager Catherine Ndung’u underscored the brand’s support for the women rally in the country.
“Kenya Breweries Limited has and continues to prioritise promotion of gender diversity and inclusion, which remains a key value for our organisation. Therefore, the women’s rally becomes a key platform to speak about both elements and showcase our intent to leverage the sport for these important agendas”
The Lioness Rally event that takes place on 27th March at the Kasarani Grounds.The event Will be first event in a series motorsport events in the year that will see Africa Rally Championship and World Rally Championship held in in April and June 2022 respectively.