Two-time Olympic gold medalist Kipchoge Keino was recognized as the 2022 Superbrands Personality of The Year Award by the Superbrands East Africa in an awarding ceremony held at the Trademark Hotel.

The event celebrated 40 of the region’s top brands. The 2022 edition of the awarding ceremony was celebrating some of the leading brands that persevered and broke boundaries despite the COVID19 pandemic and included recognition of companies in Kenya, Tanzania, and Uganda.

In his acceptance Speech, Kipchoge Keino urged brands to support sports more to help harness the potential of the industry in Kenya.

“Let us work and improve sports in this country. Sports unite the youths of this country and the world and I’m sure we have a lot of talents in this country. Let us prepare and build facilities in various schools to support our youth. We can do it if we’re united and build facilities for our youths”

Keino’s recognition comes as a recognition of his involvement in Sports after he retired from competitive sports in 1973. In 1999 he opened the Kip Keino School an institution that offers education to more than 300 children from vulnerable backgrounds. In 2002, he opened the Kip Keino High-Performance Training Centre, welcoming the most promising athletes in Kenya.

Amongst the many brands awarded with the Superbrand 2022 seal of excellence included Safaricom, Betika, Elgon-Kenya, Kenya Red-Cross, Supaloaf, The Guardian (TZ), and Bank of Baroda (UG).

By Ariel Okall